IP Asset Governance: Assessing and protecting your data, technology and brand
Intangible assets contribute more than sixty percent of the value of Australian companies. Technology, data and brands (IP assets) increasingly differentiate between success and failure. Yet most boards receive inadequate information to assess the earning potential and risk profile of these assets.
Poor visibility of significant assets compromises investment decisions, M&A, strategy and risk management. This impedes the ability of directors to discharge their duty to use care and diligence in acting in the company's best interest.
With a focus on understanding and protecting intangible value, this session will:
- Summarise the economic and legal characteristics of IP assets
- Outline an effective governance framework for IP assets
- Illustrate risks resulting from poor IP management
- Provide practical insights into assessing the strength and value of your IP assets
This session will be relevant to directors who want to stress test their organisation's ability to protect and monetise the value of know-how, technology, data and brands.
Register for three or more webinars of your choice in one transaction, and you can take advantage of our bundle and save promotion. Receive 10% discount for three webinars or register for five or more and receive a 15% discount. *Series webinars are exempt from this offer.
DPD Units = 5
Tim Heberden MAICD