Leveraging reputation beyond risk mitigation

Price (incl GST)
Member price $89.00
Non-Member price $130.00

All delegates must be registered to be able to participate in training and to be eligible to receive qualifying hours


  • Expiry Date: 14 December 2019
  • Duration: 60 minutes

The reputation of some of Australia’s largest organisation has recently been called into question, and as a result we have seen how their reputations have directly related to their performance and community sentiment.

Despite this, leveraging reputation beyond risk mitigation is often poorly understood. Directors of all companies should, at a minimum, understand the mechanics and key governance procedures in managing corporate reputation.

Associate Professor Karl Treacher, CEO The Brand Institute and PwC’s Russel Howcroft, ABC’s Gruen will cover:

  • A structure to better understand reputation — the Reputation Triad™

    • The role of advertising communication in reputation

    • The role of experience design (XD) in reputation

    • The role of culture in reputation

  • Director’s role and responsibilities in reputation management

  • Common mistakes and misconceptions

  • Critical reputation questions that every director should pose to their CEO

Regardless of an organisation’s size reputation remains a key contributor to all areas of performance. By attending this webinar participants will not only be exposed to examples of how some organisations have had reputational turnarounds but also gain a valuable understanding of reputation management and their role in it.

Register for three or more webinars of your choice in one transaction, and you can take advantage of our bundle and save promotion. Receive 10% discount for three webinars or register for five or more and receive a 15% discount.

DPD Units: 5


Karl Treacher Karl Treacher
Group CEO, The Brand Institute of Australia

Russel Howcroft Russel Howcroft
Chief Creative Officer, PWC

How does it work?

Recordings can be viewed twice. You can fast forward, rewind or pause the playback at anytime. If you stop playback this will count as a view. Please ensure you view the whole recording to be awarded the allocated DPD units.