Day Two (AM): Defining Your Opposition; Identifying Your Partners And Developing Key Messages

Most fields of public health have objectives that are highly contested by opponents – both visible and less visible. Opposition can come from governments, industry, community, interest groups and sometimes, from within the public health field itself. In today’s sessions we will discuss the importance of credible evidence to inform your advocacy ask and to discredit any oppositional tactics. Discission on how to identify the opposition, the importance of knowing about your opposition and a range of deflection strategies to discredit opponents’ tactics will occur.

Throughout the day, discussion around using influence and persuasion to create or amend public health policy, will highlight the importance of coalitions, generating consensus and the development of memorable and action oriented key messages. A range of activities will guide these learnings including the development of your own elevator pitch!